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Kayleigh Daniels Dated was launched by Founder and Creative Director Almaz Ohene in July 2018.
Playing on the concept ‘sex sells’, the web platform ‘Kayleigh Daniels Dated’ pairs 12 risqué short stories, by project creator Almaz Ohene, with 12 informative health features by expert writers.
Kayleigh Daniels, 30, is a fictional character whose unapologetically licentious dating exploits are published each month for a year, accompanied by a hot, full-colour illustration.
A theme from each story is developed and commissioned for its companion information feature – written by doctors, therapists and facilitators from the fields of gynaecology, sexual health, sex therapy, and psychiatry – to demystify taboos surrounding women’s sexuality.
The responsive website, featuring original illustrations by Visual-Ess, Parys Gardener, and iconography by Nat Mortimer, has been designed with a nod to millennial aesthetics – bright, clean visuals are teamed with a pared-back user experience and carefully curated social media channels.